Articles, guides and tutorials

Latest innovations in salon marketing, sales, customer service and management.

15 Online Review Stats Every Business Owner Should Know

"If your business is not on the internet, then your business will be out of business.” Bill Gates

Lilit Nersisyan

Feb 16, 2021 · 3 min read

What is a Net Promoter Score® and Why Does My Small Business Need to Use it?

Learn what a Net Promoter Score® (NPS® ) is, how to calculate it and why you should use it, even if yours is a small business.

feedbackcustomer feedback

Hrachuhi Arakelyan

Feb 11, 2021 · 7 min read

20 Customer Satisfaction Survey Questions for 2021

Customer surveys help to collect information on customer satisfaction level. Here are 20 amazing customer satisfaction questions to include in your survey.

customer feedbackLoyaltyBusiness

Lilit Nersisyan

Feb 4, 2021 · 3 min read

The Most Powerful Customer Acquisition Tool - Loyalty

Customer loyalty as a powerful asset in business development can help shape bigger marketing programs and deliver new revenue streams.

loyalty

Hrachuhi Arakelyan

Feb 1, 2021 · 6 min read

20 Important Loyalty Stats for 2021

Loyalty marketing goes beyond simple points, cashback and cards. It is about the connection of a customer and the brand, about a special bond.

loyalty

Lilit Nersisyan

Jan 31, 2021 · 5 min read

7 Tips on how to attract clients to your loyalty program

Customer loyalty is worth its weight in gold to any business. Find out how to get the most from your customer loyalty program with our handy, step-by-step guid

rewardsloyaltyreferralsbusinessmarketing

Hrachuhi Arakelyan

Jan 28, 2021 · 7 min read

Referral marketing: How to turn referrals into your best, repeat customers?

If your company does not have a "Refer a Friend" strategy yet, this article is just for you. It's time to bring in new clients and return the existing ones.

referralsbusinessmarketing

Hrachuhi Arakelyan

Jan 10, 2021 · 5 min read

Thinking about a loyalty rewards program? Here’s how to choose the best one for you:

How many “loyalty rewards points” have you collected? I bet you belong to at least one loyalty program. Let's see how to make it work for your business!

businessloyaltyloyalty program

Hrachuhi Arakelyan

Jan 2, 2021 · 5 min read

New Year, New Business, New Clients - How to use coupons and discounts to get new clients and keep them coming back?

Using coupons and discounts to boost sales is a common marketing strategy. It will help to increase loyalty, build your business, and boost retention.

businessretentionmarketing

Hrachuhi Arakelyan

Dec 29, 2020 · 8 min read

Stick or Twist? Why Your Existing Customers are More Important than Finding New Ones

Smart businesses make sure that they are getting the most from the customers they already have. Let's see why retention matters and why it's the cherry on top

retentionbusinessmanagementloyalty

Hrachuhi Arakelyan

Sep 8, 2020 · 6 min read

What is referral marketing, and how to build a successful referral strategy?

How to build a successful referral strategy for acquiring new clients? When it comes to great marketing, it's not always what you know, it's who you know

businessreferral marketing

Hrachuhi Arakelyan

Aug 19, 2020 · 6 min read

Don't forget using reminders to make sure your customers keep coming back

Customers Aren’t Elephants - How to Make Sure That They Never Forget. The Importance of Reminders in Business Communication

businessmanagement

Hrachuhi Arakelyan

Jul 29, 2020 · 4 min read

Seven Ways to Improve Beauty Salon Performance

Making the business better every day should be an ongoing task for every business owner. Here are 7 tips for salon owners to take into consideration

businessmanagement

Hrachuhi Arakelyan

Jul 1, 2020 · 6 min read

The Fundamental Business and Marketing Mistakes that Every Salon Owner Needs to Avoid

We all make mistakes when running a salon business. But learning from the mistakes of others is the best possible thing to do.

businessmarketing

Hrachuhi Arakelyan

Jun 9, 2020 · 8 min read

10 Great Reasons for Automating Your Salon Technology Now

How to save salons time and resources and help manage the business, without you, the salon owner, having to lift a finger in the process.

businessmanagementmarketing

Hrachuhi Arakelyan

May 22, 2020 · 8 min read

New Generation, New Beauty Salon Clients - Why Loyalty Matters Most

Are all of your clients the same for you? Do you use the same service for all of them? Let's see why it is, well, not correct 😏

businessmanagementmarketing

Hrachuhi Arakelyan

May 16, 2020 · 7 min read

Unhappy Customer? How to Turn a Bad Salon Experience into a Great Opportunity.

How to handle negative salon reviews and turn the unhappy client into a loyal one? Seems impossible? We know how to do that!

MarketingManagementCustomer Service

Hrachuhi Arakelyan

Apr 30, 2020 · 9 min read

The Five Essential Elements of Successful Salons

What all the outstanding salons have in common? What are those golden rules of the salon business and how to make your salon successful?

BusinessManagementMarketing

Hrachuhi Arakelyan

Apr 24, 2020 · 5 min read

Lockdown — What to Do for Your Salon Clients and Your Salon Now

Practical tips on how to use these hard times wisely to try to keep things moving for your business and to prepare for what’s ahead.

CoronavirusCovid-19

Hrachuhi Arakelyan

Apr 7, 2020 · 7 min read

Responding to Coronavirus | Salon Marketing Complete Guide for Non-Marketers

How to make use of the situation caused by Covid-19 and prepare your salon business for better times.

Covid-19CoronavirusMarketing

Lilit Nersisyan

Apr 6, 2020 · 15 min read

9 Essential Tips to Earn More 5-Star Reviews for Your Salon or Spa

Salon and spa online reputation management: Proven and working tips for beauty business owners and managers.

MarketingCustomer reviewsManagement

Hrachuhi Arakelyan

Mar 31, 2020 · 7 min read

10 Types of Salon Clients | Do You Know Who Your Customers Are?

How to build the right salon and spa clientele. Do you know who is your ideal salon customer is?

Client relationship managementBusinessManagement

Hrachuhi Arakelyan

Mar 15, 2020 · 6 min read

How to Survive in the Salon Business During the Coronavirus Outbreak

Coronavirus pandemic and the beauty salons and spas: What salon owners need to know today.

CoronavirusCovid-19

Lilit Nersisyan

Mar 14, 2020 · 6 min read

Taking Your Salon to the Next Level | 9 Practical Tips

9 Innovative yet easy-to-implement salon and spa marketing ideas to get more customers to your door.

MarketingBusinessManagement

Hrachuhi Arakelyan

Mar 9, 2020 · 6 min read

A Day in the Life of a Salon Owner

Hair or beauty products to play with all day, free treatments whenever you want them from your team of happy, productive staff or hard, really hard work?

ManagementBusiness

Hrachuhi Arakelyan

Mar 1, 2020 · 7 min read

CRM for Salons: What It Is and How to Use It

How to choose a CRM system which will best fit your salon or spa business?

Client relationship managementBusinessManagement

Hrachuhi Arakelyan

Feb 22, 2020 · 6 min read

Salon Recruitment Guide Step by Step | Salon Owner’s Guide

How to hire the right employees to staff your beauty salon or spa and create the dream team.

ManagementStaffBusiness

Alexander Adamyan

Feb 12, 2020 · 6 min read

How To Respond To Negative Reviews: Salon Marketing Basics

Why Bad Salon Reviews Don’t Have to be … Well, Bad.

MarketingManagementBusiness

Hrachuhi Arakelyan

Jan 31, 2020 · 6 min read

The Importance Of Customer Retention For Beauty Salons and Spas

Beauty salon “Regulars”. Why are they the bread and butter of salon and spa business?

Loyalty programRewards programCustomer retentionClient relationship management

Hrachuhi Arakelyan

Jan 27, 2020 · 7 min read

10 Ways for Salon and Spa Owners to Avoid the January Crash

January doesn’t mean living off December’s savings. Now is the time to focus on salon marketing and give your sales revenue a lift.

BusinessMarketingHoliday season

Hrachuhi Arakelyan

Dec 24, 2019 · 6 min read

The Salon Owner’s ‘How to Survive Holiday Season’ Manual

How to prepare your beauty salon for the busy holiday season and smoothly and effortlessly sails through it.

salon managementsalon businesssalon and holidays

Hrachuhi Arakelyan

Dec 20, 2019 · 8 min read

10 Reasons Why Your Salon Needs a Chatbot

Find out how to have an employee who answers all the inquiries on social media platforms in seconds, never sleeps, and never misses a chat.

ChatbotsSalon botAutomation

Hrachuhi Arakelyan

Dec 15, 2019 · 8 min read

How You Can Automate Your Salon Management | The Era of Salon Bots

Always On — why instant service equals instant profit. Meet Lily - the first-ever AI salon bot

ChatbotsSalon botAutomation

Lilit Nersisyan

Dec 2, 2019 · 7 min read

A Cheat-sheet for Salon and Spa Owners: What are good ways to find new customers effectively?

Proven and working salon marketing ideas and tactics to acquire more new customers for your beauty business

MarketingBusiness

Lilit Nersisyan

Nov 10, 2019 · 11 min read

10 Proven Ideas to Make Your Salon Clients Book Again and Again

The art of turning lapsed clients into "regulars", then into your business advocates.

BusinessMarketingClient relationship management

Lilit Nersisyan

Oct 20, 2019 · 7 min read

7 Tips to Encourage Salon Client Referrals

How to set up a successful salon referral program and get more customers into your beauty salon or spa?

Referral programMarketingBusiness

Lilit Nersisyan

Oct 10, 2019 · 7 min read

Salon Rewards Program | The Complete Guide

Salon loyalty programs: How customer loyalty programs work and help to increase salon customer retention

Rewards programLoyalty programMarketingManagement

Lilit Nersisyan

Oct 1, 2019 · 11 min read

A Comprehensive Guide to Salon Customer Feedback | How Clients Choose a Salon or Spa

How to collect feedback from your salon clients, how to process it, and how to use it to empower your business development strategies.

Customer feedbackManagementMarketing

Lilit Nersisyan

Sep 18, 2019 · 18 min read

Is Salon Loyalty Program Worth It? How to Acquire, Engage and Retain Happy Salon Clients

A comprehensive guide on how to run a successful beauty salon loyalty program and boost client retention.

MarketingRewards programLoyalty program

Lilit Nersisyan

Sep 10, 2019 · 11 min read

How a Small Salon Collected 200+ 5 Star Reviews, 13000 Likes Just in a Year Without a Penny Spent

How to promote your beauty business in an over-saturated market, and ensure your salon stays competitive.

BusinessManagementMarketing

Hrachuhi Arakelyan

Sep 3, 2019 · 6 min read