About Us

Our story

It all started back in 2016 when our founders opened their first beauty salon, OD Blow Dry Bar. By combining experience of management, business automation and excellence in customer service soon OD Blow Dry Bar became one of the few top rated beauty salons in the city.

The very initial version of RetentionForce was born in OD Blow Dry Bar, at first as a rewards program. Clients loved the system immediately with over 97% of engagement. It didn't take long for founders to realize that the value of the system is huge. With some modifications to support multi-tenant architecture the product was adopted by other salons in the city. The name RetentionForce was born.


OD Blow Dry Bar beauty salon interior
Alexander Adamyan and Hrachuhi Arakelyan founders of OD Blow Dry Bar beauty salon
OD Blow Dry Bar beauty salon interior
OD Blow Dry Bar beauty salon view from the street